This page aims to explain, in a nutshell, what you can find on CasinoFreak and how we make money to keep our services free of charge for our readers.
Our site is a casino affiliate, meaning we may receive compensation when a reader clicks on our advertised links and makes a deposit. However, we have strict policies in place regarding our content to ensure we’re only informing our readers in an independent, transparent manner.
Important
CasinoFreak has no intention that our advertised brands or the content we publish on our site is used for illegal purposes. UK players need to understand the regulatory framework enforced by the United Kingdom Gambling Commission and ensure:
- They are at least 18, the legal age to gamble in the UK.
- They are playing in UKGC-licensed casinos only, so they can enjoy the protection of the UKGC in case of a dispute.
- They are not breaking any regulations or using any gambling product in a way that is restricted or forbidden by the UKGC.
Advertising Casino Products to the UK Market
Here are some of the key points players might need to know regarding the UKGC provisions regarding gambling advertising and affiliation.
- Affiliates can only promote particular UKGC-licensed brands if they co-sign an addendum with the gambling client they are promoting. If CasinoFreak promotes particular brands outside of the industry standards for affiliates, we will disclose this information appropriately.
- CasinoFreak does not advertise to vulnerable groups, such as underage people or problem gamblers, as part of a UK self-exclusion program.
- Our site complies with the Gambling industry code for socially responsible advertising, administered by the Industry Group for Responsible Gambling, including the display of the begambleaware.com logo in our footer and various pop-ups meant to better inform players and offer easy access to supporting resources.
In the UK, casino brands are responsible for their affiliates following the code of conduct. Affiliates promoting UK casinos to UK players, like us, need to abide by some of these rules to be completely compliant.
- Affiliates must ensure advertisements are obviously identifiable as such. Our affiliate links are marked on each of our pages.
- Affiliates must share responsible gambling content on a regular basis, wherever applicable. We include reminders, tips and statistics, and links to pages from our Responsible Gambling hub with high frequency.
The Purpose of CasinoFreak
We at CasinoFreak intend to contribute to an information hub for the gambling community. We curate various casino brands and allow our readers to rate and review them, thus ranking them higher or lower in our lists according to their experiences.
The genuine player ratings decide which brands get more visibility, meaning which products will likely get more clicks.
Our team of gambling professionals supplies independent advice, objective information, and practical tips for gamblers to help them make more informed choices.
Our content does not mention any specific brands. Our authors aim to provide general, objective information without trying to influence players’ opinions over certain casinos.
Important Distinction
CasinoFreak, despite its name, is not a gambling operator. We’re more the Freak than the Casino.
When a player picks an online casino from our site, they will be redirected to the platform they chose, where they should adhere to the Terms and Conditions of that particular platform.
How We Make Money
We are an independent marketing agency, a significant advantage in this space. We employ dedicated professionals to ensure our data is accurate and up-to-date. However, our site is free to use, so we use an affiliate monetisation model to keep things running.
When players click on some of the links we advertise on our site and make a deposit, we may receive a small commission, depending on our relationship with the casino. It’s important to note that our partnerships abide by industry standards, and we have no incentives to promote certain brands over others.
This is how we maintain editorial integrity and allow our players to decide what’s best for them with the data we provide.
The Products We Advertise
Warning
It is important to understand that we do not promote underage gambling. As a UK player, you must be at least 18 to gamble. Be aware of that before creating an account at any gambling site listed or referenced.
On CasinoFreak, we advertise online casino platforms and their promotions in interactive databases. Players can sort and filter through these casinos and use tags to quickly find brands with certain features, software, or promotion types.
Some of the brands display exclusive bonuses and offers. These bonuses are part of the advertising contracts we sign with certain brands, allowing us to give a little something extra to our readers.
This is just a way through which casinos try to stand out from the competition and a way for us to give something back to our community. However, the exclusives do not influence our partnerships with these brands and win us nothing “extra” from the casino platforms.
For each brand, we display a differently coloured medal, mentioning the casino’s overall rating on our site. The ratings reflect the opinions of our players only, as CasinoFreak does not review individual casinos.
Keep in mind that
CasinoFreak does not individually rate the advertised casino brands. All ratings come from our readers, and we don’t interfere with the rating process. More information on this is available on our Community Guidelines page.
Our advertised casinos are ranked by genuine player ratings, and our staff focuses on crafting well-sourced, objective and valuable content for our readers. Our content will never promote a certain casino brand over the other.
The Written Content on CasinoFreak
Our site's content is subject to rigid quality control processes to ensure we remain helpful, objective, and transparent. Our content does not reference any of our advertised brands and provides general information regarding certain casino features, such as payment methods or using casino bonuses.
Our authors are encouraged to express their genuine opinions after well-documented research and are not required or suggested to promote certain products or services. You can read more about our content values in our Editorial Guidelines.
Remember
CasinoFreak is an information-only website. We don’t operate gambling games and have no conflicts of interest to disclose.
Our teams work together to ensure the accuracy and usefulness of our content, but players need to, ultimately, decide whether the information applies to them or if they’re ready to sign up for one of our advertised brands.
Our content will remain free, regardless of how players interact with our site.
Our Ethical Responsibility
As a business monetising gambling, we have an ethical duty to promote responsible gambling and ensure our players know everything they need so as to not put themselves at risk.
We never minimise the potential dangers associated with disordered gambling, and we take every step to put players in contact with useful resources and remind them to gamble mindfully. Find out more on our Responsible Gambling page.
Takeaway
To sum this up, we believe our players need to know the following:
- CasinoFreak is an affiliate site, not a gambling operator. We make money from commissions sometimes received when a player clicks on a link we advertise and possibly makes a deposit.
- We keep our advertising and our editorial team strictly separate. Our content is written by gambling experts and thoroughly checked for accuracy by our Quality Control team, and is in no way influenced by our advertised brands.
- We are determined to offer our players the latest information regarding responsible gambling and help them keep this hobby enjoyable and safe.
For any questions regarding our monetisation model or the content on our site, feel free to contact us, and we’ll be happy to hear your pointers or concerns.