Ash Gaming Overview
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Founded | 2002 |
Number of Employees | 40+ |
Headquarters | London, UK |
Types of Games | Slot games, Sports betting games |
The journey of Ash Gaming, now a studio owned by leading omni-channel gaming software provider Playtech, began back in 2002, when Chris Ash, a Computer Science alumnus of Manchester University, established the enterprise in Southwark.
By the time Playtech acquired it in 2011, it emerged as the UK's foremost independent content development entity.
Its workforce spans from mathematicians devising foundational game mechanics to artists who breathe life into the themes of each game.
The team's synergy is evident in their portfolio, which includes hit titles post-acquisition such as:
- Ace Ventura;
- Gladiator: Road to Rome;
- Leprechaun’s Luck.
Its approach to game design, described as a "maths-first model," seamlessly marries intricate back-end mechanics with captivating themes and impeccable graphics. This blend has positioned them as creators of a plethora of sought-after games.
Expanding its horizons, Ash Gaming frequently collaborates on branded titles. Its designs mostly draw inspiration from pre-existing storylines and visual styles.
Speaking about inspired designs, I gave one of its high-performing slot games Life of Brian a spin, which is inspired by the 1979 British comedy film bearing the same title. The game spins across 5 reels and offers 30 paylines, punctuated with wilds, scatters, and free spins.
I chose the Autoplay option and was lucky to land the progressive jackpot. The game also has a Turbo Mode. If you want a hands-free experience, turn this on for fun and just sit back and watch it go.
While creating next-gen slot games has been a forte of this provider, it also works closely with clients to develop a range of interactive betting games for retail casino operators.
Ash Gaming's parent company Playtech is regulated and licensed by the UK Gambling Commission, and you can find its slot and betting game products in fully regulated casinos worldwide.