Many players loved to spin the reels at the slot machines that featured at every land-based casino, but after online casinos were introduced, their popularity skyrocketed. There are a few thousand slots made so far, and this number is rising by the day.
A good portion of online slots is optimized for mobile use, which allows players to enjoy this fun gambling activity at any time from anywhere.
There are also many mobile apps developed just for the purpose of offering online slot games to the players in a well-packed mobile app.
There are slots apps that are offering games for real money and free slots apps that the players can enjoy without spending their own money. As the slots apps that can be played for real money are making a fortune, the question is, how do free slots apps make money?
Where Does the Money Come From?
As these apps are offering free slot games, there are a few ways for developers to make money from these apps. First of all, these developers know that online slot games are a massive hit nowadays and their popularity is constantly rising and attracting even more players.
With the number of players on the rise, the demand for free slots apps will also rise. This means that these apps will get even more downloads and a larger number of players that are using the apps will emerge. Reasonable app developers will instantly use the popularity of the free slots apps in their favor.
They can do just that by looking for brands that are willing to pay for their product to feature on these apps. Another way for the app developers to make money is by offering the players a chance to make in-app purchases for extra spins.
Also, making mobile games is much cheaper than creating online casino games, or even PC games. With that the developers can create free slots apps with minimal costs and, if they make the right moves, make a large amount of money.
In-App Advertisements
After establishing the product (the free slots app) and gaining a good amount of downloads and outreach, the developers can then focus more on finding brands that are willing to pay for an advertisement on their apps.
In the eyes of the developers, the market is set and there are plenty of people on their platform. Their only job now is to control the market and act as a middle man between the buyers, or the players, and the seller, or the advertiser.
The more popular their app is, the more money they can require from different companies for a simple advertisement on their app. Most app developers are paid after the player clicks on the ad, when the user installs an application through the advertisement, or when the ads are displayed on the app.
Another key factor that can influence the cost of the ad is the type of advertisement. An ad that is constantly visible for the players might cost more than pop-up ads. These ads, known as banner ads, come in different sizes and are displayed either at the top or the bottom of the app screen.
The full-screen pop-up ads are displayed at a specific time frame which can be closed by the players after a few seconds. Developers charge more for pop-up ads that cannot be closed for a longer period of time.
Free slots apps also use in-app video ads that reward the players with some prizes after they've watched the full video. Another common ad placement is the native ads which are integrated as a natural element in the free slots apps.
At the end of the day, it all comes down to the requirements of the app developers and the willingness of the companies to fulfill those requirements.
In-App Purchases
In-app purchases are another great way for the free slots app developers to make a ton of money. By allowing the players to purchase additional credits or free spins with real money, they make an instant profit, as the players cannot withdraw their winnings the way they do from the slots at the online casinos.
In-app purchases are the best monetization strategy that the app developers use, as it generates the highest income compared to some other strategies. With this feature, the free slots app developers are in a way running a mobile casino, without the option of payouts for the players.
It goes without saying that the more players use the free slot app the more in-app purchases there will be and with that, the bigger the profit for the developers. Also, if the free slots apps are available in some of the richest countries in the world, then the makers can expect even bigger in-app purchases.
With in-app purchases, the players are more hooked to the app and will spend a longer period of time on it. This can make the players buy some more assets with real money and in the meantime be exposed to the ads for a longer period of time, which might lead to additional profit.
Many players download free slots apps in order to get familiar with the concept of the slots without the use of real money. But after understanding the gameplay and getting the excitement that they provide, some players might shift towards getting some extra credits to spin the reels a few more times.
Free slots app developers know that this type of casino game is addictive and can make new players, as well as experienced ones, spin the reels for a longer period of time. So they'll keep on making huge profits out of these games, as long as there are players to play slot games.
So to sum this article up, the developers that make the free slots apps are making a large amount of money thanks to the ads that appear in the app and the in-app purchases which the players can get enough off.